Ash Abumaraq.

My Projects .

Here are selected examples of products, features, and enhancements that I have built. Each project showcases a specific contribution, but there are numerous other projects I've completed for each company, reflecting a broad range of experience and impact

Inventory Management Solution

1.1. Intro and Goal

At the inventory management software company I worked for, I was in charge of the core experience. My main goal was to improve the core experience of the platform while also focusing on "quality of life" enhancements that would make the system more user-friendly and efficient for our customers.

Inventory Management Solution

1.2. Challenges

The platform, dedicated to inventory management, lacked versatility in its units of measure, which are critical for efficient inventory management. Out of the box, the system only offered 15 units of measure, which were not very useful or relevant for all the different types of companies using the platform. This limitation hindered the platform’s effectiveness for many users.

Inventory Management Solution

1.3. Solution

To address this challenge, I proposed increasing the number of out-of-the-box units of measure with options that were more relevant to our diverse customer base. In addition, I designed a hierarchical approach to custom units of measure. This allowed users to create their own units of measure, such as "Pallet" or "Carton," and establish relationships between them. For example, users could define that 12 cartons make up one pallet or that 24 boxes fit into a carton, providing greater flexibility and accuracy in inventory management.

Inventory Management Solution

1.4. My Role

My role involved leading the initiative to enhance the core experience by expanding the available units of measure and introducing a customizable, hierarchical system for units of measure. I was responsible for conceptualizing, designing, and implementing these improvements, ensuring they aligned with the needs of our customers and enhanced the overall usability and efficiency of the platform.

Analytics SaaS Application

2.1.Intro and Goal

At the Analytics Company I worked for, the main task was to take data from various platforms, cross-reference them, and reproduce the data. The goal was to streamline the data entry process for both the client-side users and our analysts, ensuring that the information was entered in a simple and concise manner.

Analytics SaaS Application

2.2. Challenges

Before I joined the company, the lead developer was tasked with creating a sales flow for client-side employees to re-enter data from their own sales platforms. However, the tool that was developed lacked proper UI/UX design, was bland, complex, and required double data entry, which increased the chances of errors and inefficiencies.

Analytics SaaS Application

2.3. Solution

When I joined the company, I took on the challenge of re-doing the sales platform. I collaborated with a designer to give the platform a more modern and user-friendly UI/UX while adding logic to the flow to simplify the process. We aimed to make the workflow error-proof through its simplicity. Additionally, we implemented an API to link the newly built sales tool with the telecom companies' sales platforms. This integration ensured that any actions performed on our platform were automatically processed on the clients' sales platforms, eliminating the need for double entry and reducing errors.

Analytics SaaS Application

2.4. My Role

My role involved redesigning and streamlining the sales platform to improve user experience and efficiency. I worked closely with a designer to modernize the UI/UX and added logical improvements to the workflow. I also led the integration of the API that connected our sales tool with the telecom companies' platforms, successfully eliminating the need for double entry and reducing errors in the process.

Sports Tech Mobile Application

3.1. Intro and Goal

At the Sports Tech startup where I was a co-founder, we aimed to create a social media application tailored for football fans and clubs. The goal was to build a fully functional mobile app, similar to Instagram or TikTok, but exclusively focused on football, providing a platform for fans and clubs to engage and interact.

Sports Tech Mobile Application

3.2. Challenges

As we developed the app, we wanted to make it more engaging and "sticky" for users, encouraging them to become a more permanent part of our community. Initially, we introduced a gamification element, allowing users to earn tokens that could be exchanged for in-app purchases, such as cash rewards or building personalized football rosters. However, we soon realized that users were eager to earn more, which led us to consider new ways to enhance the app's appeal.

Sports Tech Mobile Application

3.3. Solution

To address this demand, we explored the idea of turning user-generated content into NFTs, allowing users to sell their content as unique digital assets. This evolution transformed the app from a traditional social media platform into a Sports Tech Web3 application, adding a new dimension of value and engagement for our users.

Sports Tech Mobile Application

3.4. My Role

I was responsible for building out the features that facilitated this transformation, from the initial gamification elements to the integration of NFT capabilities. My work focused on enhancing the user experience and ensuring that the app's new functionalities aligned with our goal of creating a vibrant and engaging community for football fans.

Telcom POS SaaS Solution

4.1. Intro and Goal

At the telecom POS SaaS company I worked at, we partnered with some of the largest telecom giants. These companies had complex and stringent requirements regarding phone and accessory purchases by their authorized agents. The goal was to ensure that agents could efficiently manage their inventory and meet the telecom companies' expectations for sales volumes, particularly considering the seasonal and event-driven fluctuations in demand.

Telcom POS SaaS Solution

4.2. Challenges

The telecom companies had specific rules on who could buy their products, the quantities allowed, and how sales performance impacted future allocations. Their system did not account for seasonal needs or special events, leading to insufficient phone allocations for agents during high-demand periods. As a result, when agents logged into the ordering platform, the numbers of phones available to their stores were often inadequate, causing significant operational challenges.

Telcom POS SaaS Solution

4.3. Solution

To address these issues, I developed a solution that involved creating an overlay on top of the telecom companies' platform using a Google Chrome extension. This extension added a small dashboard in the top right corner of each phone listing. The dashboard displayed key data reverse-pulled from our platform, including the number of devices in inventory, quantities in transit, quantities sold over the last 7, 14, or 28 days, and a forecast for the upcoming 7, 14, or 28 days (with the duration configurable in the settings). This additional information empowered agents to make more informed decisions when managing their stock.

Telcom POS SaaS Solution

4.4. My Role

I was responsible for ideating and implementing the solution, leading the development of the Chrome extension, and ensuring seamless integration with the telecom companies' existing platforms. My role also involved collaborating closely with the development team to pull the necessary data from our system and display it effectively within the telecom platform. This innovation significantly improved the agents' ability to manage inventory and meet sales targets, enhancing their overall experience and efficiency.